Plumbing Sales Pitch

Plumbing Sales Pitch

Start with the General Information Call Flow, then transition to this script when stating benefits specific to plumbing providers.

Plumbing Service Provider Benefits

Alert
Choose 2-3 benefits to highlight with decision maker.

BENEFIT

WHAT TO SAY

WHY IT MATTERS

Steady Job Volume

No Marketing

“We send you real plumbing jobs directly, no advertising budge, no lead platforms, and no out-of-pocket marketing cost.”

Reduces marketing spend and keeps schedules full.

Fill Schedule Gaps

“Plumbing demand can be inconsistent. You can take jobs as they fit your schedule, great for filling in between your booked work.”

Increase job flow during slow periods.

Quick Repair Approvals

“We auto-approve repairs under $300. For anything more you’ll have direct contact with our Authorizations Department. No long holds or jumping through hoops.”

Saves time and speeds up service delivery.

Consistent Cash Flow

“We pay promptly and consistently for approved job. No chasing down invoices or worrying about collections.”

Financial stability for operations and payroll.

No Paid Leads

Real Jobs Only

“You’re not buying leads. We send you scheduled service jobs with confirmed customer needs.”

Better ROI compared to lead platforms.

Additional Revenue Opportunities

“Jobs often lead to upsells like non-covered repairs, upgrades, or other plumbing services outside of warranty.”

Increase potential job value.

Cinch Pro App

“Your tech or admin can submit reports, invoices, photos, and order parts directly through our portal or app. It’s all fast and paperless.”

Streamlines operations.

Flexible Parts/Material Handling

“We offer flexible support for parts, local pickup or direct shipping to your shop.”

Helps avoid project delays.

Value Statement & Close

WHAT TO SAY

PURPOSE

“We’re not just adding you to a list. We want to build a partnership where your business grows and thrives with us.”

Emphasize long-term mutual benefit.

“Do you have any other questions I can answer for you?” 

“Is this something your company would be interested in?”

Soft, respectful ask to move forward.

Rebuttals

WHAT THEY SAY

HOW TO RESPOND

“We don’t work with third party.”

“Have you worked with third party in the past?” 

If YES:

  1. “What worked well with them? What didn’t?”
  2. “Is there anything you wish you could have changed if you could?” 

If NO:

  1. “What makes you hesitant to work with third party?”

“No thanks. I’d like to think about it a bit, first.”

“I understand. May I ask what factors you’re weighing in your decision?”

“I’m sorry, but this isn’t something I need.”

“I understand. Out of curiosity, why don’t you want to join our network?”

“I need to get paid sooner than NET20.”

“If I can get the Area Manager to agree to NET14, can I send you an application?”

“I don’t want to pay the additional amount to increase my auto insurance.”

“I understand, it is more money, but the right amount of coverage will protect your business in the event of a serious accident on the way to a customer’s home.”

“I don’t have the time to start anything new. We are coming into our busy time very soon.”

“Of course, I get that! That’s why you should join with us today. You could get up to speed on the process before you hit your peak business period.”

Confirmation Statements

WHAT TO SAY

“Does that make sense?”

“Does that cover everything?”

“Do you have any other questions or concerns I can help you with?”

Clarification Statements

WHAT TO SAY

“Am I understanding you correctly?”

“I noticed some hesitancy in your voice when discussing, is there anything I can clarify?”

“Can I ask you to expand what you mean by…..?”

“What’s concerning you about…..?”

“It sounds like you still have some reservations. Would you like to discuss them?”

Uncovering Objections

QUESTIONS TO ASK

“What concerns or questions do you have at this point?”

“What are you currently thinking or feeling?”

“Where are you in your decision-making process?”

“Is there anything I can address or clarify?”

“What are some of your biggest challenges?”

“How are you tackling those challenges?”

“How much time and energy does it take to do that?”

Requirements

Warning
The below information MUST be asked in order to proceed.
“Your state requires <Specific License Required>, EPA CARD NEEDED FOR HVAC.”
  1. "We ask that you do a background screening for your techs for (Criminal and Driving only) a rate of $79.00 except for New York ($174.99). You would first need to register your company with Plus One as a company rather than as an individual and only use the Tax ID that is on your W9. Then you would complete your background screening using the phone number that you used for company registration.”
    1. If the Service Provider does not complete the background check, they will not be able to join the network.
  2. “Have a minimum of $1 million in General Liability coverage?”
    1. Cinch needs to be additionally insured and certificate holder.
  3. “We ask that you set up direct deposit with Paymode X.”
  4. “Carry auto insurance of at least $300K combined single limit or $100K/$300K/$50K per accident/bodily injury/property damage?”
  5. Review rates by trade (only if they ask). 
    “What is your Service Call and Hourly Rate Fee?” 
    1. Provide competitive Cinch rates using the Service Provider Rate Sheet.
    2. You are empowered up to 10% rate increase to negotiate rates.
      1. Over 10% needs supervisor approval for ALL trades.
  6. “I will send you an application via Zoho, a service that allows you to sign and upload all required documents. I will be sending you a second email with all the requirements I just went over with you. Please provide a valid email address.”
  7. “If I don’t hear from you within 2 days I will follow up with you and make sure you have no questions or concerns about the documents.”
  8. “My email and phone number will be in the information I send you. If you have any questions before I reach out to you, please feel free to call me.”

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