Electrical Sales Pitch
Electrical Service Partner Benefits
BENEFIT | WHAT TO SAY | WHY IT’S VALUABLE |
Consistent Job Volume | “We send you real electrical service jobs. No marketing fees, no bidding, and no paying for unqualified leads.” | Reduces lead costs and time chasing jobs. |
Upsell Opportunities | “Electrical jobs often reveal larger issues such as outdated wiring, code upgrades, or out-of-scope repairs. These are often opportunities for additional paid work beyond the warranty.” | Increase revenue potential per job. |
Fill Downtime with Extra Jobs | “If you want to fill gaps in your schedule or keep your crew busy during slow weeks, we’ve got flexible jobs you can take as needed.” | Maximized revenue during slower periods. |
Self-Service App (Cinch Pro) | “You or your admin can upload service reports, photos, and invoices right through our app, paperless and streamlined.” | Saves time and increases operations efficiency. |
No Fee’s/ Subscriptions | “There are no sign-up costs, no monthly charges, and no hidden fees. We only send you real, approved jobs.” | Reduces financial risk and no upfront investment. |
Fast Job Approval | “We auto-approve jobs under $300. For anything higher our Authorizations Team moves quickly, no long hold times.” | Speeds up repair process and minimizes delays. |
Consistent Cash Flow | “We pay promptly and reliably, no waiting for homeowners or chasing payments.” | Helps stabilize income and pay techs on time. |
Dedicated Electrical Support Line | “You’ll have access to a dedicated support line that understands electrical repair, not just a generic call center.” | Better communication, few delays. |
Value Statement & Close
SCRIPT | PURPOSE |
“We’re not just adding you to a list. We want to build a real partnership where your business grows and thrives with us.” | Emphasize long-term partnership. |
“Do you have any other questions I can answer for you?” “Is this something your company would be interested in?” | A natural, low-pressure closing ask. |
Uncovering Objections
QUESTIONS TO ASK |
“What concerns or questions do you have at this point?” |
“What are you currently thinking or feeling?” |
“Where are you in your decision-making process?” |
“Is there anything I can address or clarify?” |
“What are some of your biggest challenges?” |
“How are you tackling those challenges?” |
“How much time and energy does it take to do that?” |
Confirmation Statements
“Does that make sense?” |
“Does that cover everything?” |
“Do you have any other questions or concerns I can help you with?” |
Requirements
- “We ask that you do a background screening for your techs for (Criminal and Driving only) a rate of $79.00 except for New York ($174.99). You would first need to register your company with Plus One as a company rather than as an individual and only use the Tax ID that is on your W9. Then you would complete your background screening using the phone number that you used for company registration.”
- If the Service Provider does not complete the background check, they will not be able to join the network.
- “Have a minimum of $1 million in General Liability coverage?”
- Cinch needs to be additionally insured and certificate holder.
- “We ask that you set up direct deposit with Paymode X.”
- “Carry auto insurance of at least $300K combined single limit or $100K/$300K/$50K per accident/bodily injury/property damage?”
- Review rates by trade (only if they ask).
“What is your Service Call and Hourly Rate Fee?” - Provide competitive Cinch rates using the Service Provider Rate Sheet.
- You are empowered up to 10% rate increase to negotiate rates.
- Over 10% needs supervisor approval for ALL trades.
- “I will send you an application via Zoho, a service that allows you to sign and upload all required documents. I will be sending you a second email with all the requirements I just went over with you. Please provide a valid email address.”
- “If I don’t hear from you within 2 days I will follow up with you and make sure you have no questions or concerns about the documents.”
- “My email and phone number will be in the information I send you. If you have any questions before I reach out to you, please feel free to call me."
Rebuttals
WHAT THEY SAY | HOW TO RESPOND |
“We don’t work with third party.” | “Have you worked with third party in the past?” If YES:
If NO:
|
“No thanks. I’d like to think about it a bit, first.” | “I understand. May I ask what factors you’re weighing in your decision?” |
“I’m sorry, but this isn’t something I need.” | “I understand. Out of curiosity, why don’t you want to join our network?” |
“I need to get paid sooner than NET20.” | “If I can get the Area Manager to agree to NET14, can I send you an application?” |
“I don’t want to pay the additional amount to increase my auto insurance.” | “I understand, it is more money, but the right amount of coverage will protect your business in the event of a serious accident on the way to a customer’s home.” |
“I don’t have the time to start anything new. We are coming into our busy time very soon.” | “Of course, I get that! That’s why you should join with us today. You could get up to speed on the process before you hit your peak business period.” |
Clarification Statements
WHAT TO SAY |
“Am I understanding you correctly?” |
“I noticed some hesitancy in your voice when discussing, is there anything I can clarify?” |
“Can I ask you to expand what you mean by…..?” |
“What’s concerning you about…..?” |
“It sounds like you still have some reservations. Would you like to discuss them?” |
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