Appliance Sales Pitch
Appliance Service Provider Benefits
BENEFIT | WHAT TO SAY | WHY IT MATTERS |
Consistent Repair Jobs | “We send you confirmed appliance repair jobs regularly. No bidding, no marketplaces, just direct assignments.” | Helps stabilize work volume and income. |
No Sign-Up or Lead Fees | “There’s no cost to join and no fees for jobs we send. You only pay with your time, no advertising, no subscriptions.” | Remove financial risk for providers. |
Self-Service App (Cinch Pro) | “Your team can submit reports, photos, and invoices directly through our app. It’s fast, paperless, and easy to use.” | Saves admin time and speeds up processing. |
Fast Job Approvals | “Appliance jobs under $300 are auto approved and anything higher gets quick review from our Authorizations Department.” | Reduces delays and wait times. |
Reliable Cash Flow | “We pay promptly and consistently for approved jobs. No chasing customers for payments or invoices.” | Improves financial stability. |
Real Jobs Not Just Leads | “These aren’t cold leads. These are actual service requests where the customer is already expecting a tech.” | Saves time and increases job conversion. |
Parts Support | “Need a part? We help with sourcing and can ship to your shop or assist with local pick-up options.” | Speeds up job completion and reduces logistics burden. |
Flexible Scheduling | “You set your own availability and coverage area. Take as many or as few jobs as you want based on your team’s capacity.” | Supports work-life balance and scalability. |
Dedicated Authorizations Support | “For complex repairs, you’ll get help from a support team that understands appliance service with no long call queues.” | Provides fast technical approvals. |
Value Statement & Close
WHAT TO SAY | PURPOSE |
“We’re not just adding you to a list. We want to build a partnership where your business grows and thrives with us.” | Emphasize long-term mutual benefit. |
“Do you have any other questions I can answer for you?” “Is this something your company would be interested
in?” | Soft, respectful ask to move forward. |
Requirements
- “We ask that you do a background screening for your techs for (Criminal and Driving only) a rate of $79.00 except for New York ($174.99). You would first need to register your company with Plus One as a company rather than as an individual and only use the Tax ID that is on your W9. Then you would complete your background screening using the phone number that you used for company registration.”
- If the Service Provider does not complete the background check, they will not be able to join the network.
- “Have a minimum of $1 million in General Liability coverage?”
- Cinch needs to be additionally insured and certificate holder.
- “We ask that you set up direct deposit with Paymode X.”
- “Carry auto insurance of at least $300K combined single limit or $100K/$300K/$50K per accident/bodily injury/property damage?”
- Review rates by trade (only if they ask).
“What is your Service Call and Hourly Rate Fee?” - Provide competitive Cinch rates using the Service Provider Rate Sheet.
- You are empowered up to 10% rate increase to negotiate rates.
- Over 10% needs supervisor approval for ALL trades.
- “I will send you an application via Zoho, a service that allows you to sign and upload all required documents. I will be sending you a second email with all the requirements I just went over with you. Please provide a valid email address.”
- “If I don’t hear from you within 2 days I will follow up with you and make sure you have no questions or concerns about the documents.”
- “My email and phone number will be in the information I send you. If you have any questions before I reach out to you, please feel free to call me."
Uncovering Objections
QUESTIONS TO ASK |
“What concerns or questions do you have at this point?” |
“What are you currently thinking or feeling?” |
“Where are you in your decision-making process?” |
“Is there anything I can address or clarify?” |
“What are some of your biggest challenges?” |
“How are you tackling those challenges?” |
“How much time and energy does it take to do that?” |
Confirmation Statements
WHAT TO SAY |
“Does that make sense?” |
“Does that cover everything?” |
“Do you have any other questions or concerns I can help you with?” |
Rebuttals
WHAT THEY SAY | HOW TO RESPOND |
“We don’t work with third party.” | “Have you worked with third party in the past?” If YES:
If NO:
|
“No thanks. I’d like to think about it a bit, first.” | “I understand. May I ask what factors you’re weighing in your decision?” |
“I’m sorry, but this isn’t something I need.” | “I understand. Out of curiosity, why don’t you want to join our network?” |
“I need to get paid sooner than NET20.” | “If I can get the Area Manager to agree to NET14, can I send you an application?” |
“I don’t want to pay the additional amount to increase my auto insurance.” | “I understand, it is more money, but the right amount of coverage will protect your business in the event of a serious accident on the way to a customer’s home.” |
“I don’t have the time to start anything new. We are coming into our busy time very soon.” | “Of course, I get that! That’s why you should join with us today. You could get up to speed on the process before you hit your peak business period.” |
Clarification Statements
WHAT TO SAY |
“Am I understanding you correctly?” |
“I noticed some hesitancy in your voice when discussing, is there anything I can clarify?” |
“Can I ask you to expand what you mean by…..?” |
“What’s concerning you about…..?” |
“It sounds like you still have some reservations. Would you like to discuss them?” |
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