Cinch DTC Better and Best Plan Pilot - 25 States

Cinch DTC Better and Best Plan Pilot - 25 States

Purpose

Starting June 2026, Cinch Home Services will test two new for the DTC Better and Best Plans. 

Coverage Details

New

  1. Aggregate: $50k
  2. Roof Leak Reimbursement (Best Plan Only)
  3. Price Increase
  4. Only available to 25 States

What Stays the Same

  1. Standard 30-day review period
  2. Regional Pricing based on the zip code
  3. Plan covers up to 2 of 25 essential appliances and major system components
  4. Deductible options ($100, $125,$150)
  5. $2,000 Appliance Cap
  6. Covers unknown pre-existing conditions, rust & corrosion, & water sediment
  7. Industry-leading 180-day workmanship guarantee on covered repairs
Included Benefits
  1. Industry-leading 180-day workmanship guarantee on covered repairs
  2. $50 Locksmith Reimbursement:
  3. $25 credit towards purchasing an A/C filter
  4. $500 Homeowners Deductible Reimbursement
  5. Appliance Buyline Program
  6. Quarterly email preventative maintenance tips
  7. 24/7 assistance by calling Cinch’s toll-free number or by going online at my.cinchhomeservices.com

State Participation

  1. Included States:
    CO, DC, DE, ID, IN, KS, ME, MD, MI, MN, MO, MS, MT, NC, NE, NM, OH, OR, PA, SD, TN, TX, VA, VT, WY

  2. Excluded States:
    AK, AL, AZ, CA, GA, HI, IA, IL, NH, MA, NV, OK, SC, UT, WA, WI

Products

Cinch Repair + Replace (Better)

The Cinch Repair + Replace Plan provides customers with coverage for 11 appliances and 26 system parts.
  1. Plan Change: $50k Aggregate Limit

Cinch Repair + Replace Premier (Best)

The Cinch Repair + Replace Premier Plan offers customers the same comprehensive protection as the Repair + Replace plan, with the added benefit of the Premier Upgrade Package (PUP), Outside Line Coverage, and the NEW Roof Leak Repair Reimbursement coverage
  1. Plan Changes
    1. Roof Leak Repair Reimbursement ($1K max limit per year)
    2. $50k Aggregate Limit

For additional plan details, see the attached Coverage Summary Document for both plans at the bottom of this page. 
Warning
ALL Plans: Subject to the terms and conditions, AND item/plan caps

Membership Call Handling

IF you receive a call from a DTC customer requesting enrollment, THEN follow existing procedures to complete their request. 
All other departments will transfer to the dedicated DTC line: [877-375-1572].

Service can be requested online or by calling Cinch Customer Care: 1-800-474-4047
For initiation and service jobs, follow-ups - transfer to claims.

Process

In TIMX SCM, both plans are categorized under:
Client ID: CINDTC (Cinch Direct to Consumer)
Cell code: DTCGBBBN

 Cell Code Options

  1. DTCNGBBNO: New GBB (no discount) 
  2. DTCNGBB20: New GBB  20% 
  3. DTCNGBB30: New GBB 30% 
  4. DTCNGBB40: New GBB 40% 
    1. ATTN TELESALES:  Use as LAST RESORT closing tool ONLY
Notes
New DTC GBB cell codes WILL NOT populate in TIMX for potential customers with a property address in an exclusion state.

Both Plan Descriptions will appear as follows: 
  1. P3 Cinch 50k REPAIR+REPLACE
  2. P3 Cinch 50k REPAIR+REPLACE
Select the desired plan by price. The Better Plan is the higher cost option. 


Sales Reminders: 

  1. Probe for discovery and identify the best plan for the customer based on coverage needs. 
  2. The 40% offer is a LAST RESORT TOOL
  3. Offer additional and optional items, including PUP and deductibles.
    1. To change the deductible amount from the default deductible ($150), select the Options tab and click the down arrow button by the Deductible Amt tab to view deductible options.

  4. Relay the appropriate enrollment scripts and disclaimers and set appropriate expectations.
  5. Review Auto-Summary Notes and Document the account


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