Bazaar Voice

Bazaar Voice



Bazaar Voice is a digital marketing company based in Austin Texas. They provide software that allows retailers (such as JCPenney, Overstock.com and many others) to add customer reviews to their websites.

Campaign and Product Overview

  1. Client ID:  BAZV
  2. Campaign Code:  BAZWEB0918
We are offering Standalone Surge Protection, Line and Surge Protection $1000& Appl. Protect MPP11.
  1. Standalone Surge Protection $5000
  2. Line and Surge Protection $1000
  3. Appliance Protect $125 Ded MPP11
Customer Motivators - $25 Gift Card Incentive Offer (Sept 2018)

Banner Ad with $25 Reward Card offer
Online = AP and Surge $5,000
Prompt to Call = AP, Surge $5,000 and IELP w/Surge $1,000/$1,000

How the Customer is Offered the Cinch Product

  1. Customer purchases any JCPenney product online
  2. Confirmation page appears after transaction is completed
  3. Banner will display either on the bottom of the page or to the right of the page (sidebar)
  4. Customer clicks banner
  5. When banner is clicked:
    1. From 9AM to 9PM EST customer is taken to a landing page with a toll-free number to call and learn more about how to obtain the $25 reward card.
      1. Call goes to Answernet
    2. From 9PM to 9AM – customer is taken to a landing page with a toll-free number and also a form to complete before reviewing the offer.
      1. Customer can enroll online
      2. If no enrollment and we captured an email, we will send a lead nurturing email with the same toll-free number to call Answernet.

Cell Code Matrix

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