Sears Home Warranty - Central Protect Product Launch

Sears Home Warranty - Central Protect Product Launch

Sears Home Warranty - Central Protect Product Launch

We are pleased to announce that starting April 22, 2019, Sears will be selling our MP11 Central Protect program within their in-home Tech channel.  Sears will be testing in 3 TECH districts and if successful, will launch nationally. 

 

Campaign Overview

  • Launch Date - April 22, 2019
  • Channel - In-Home Tech (piloting with 3 districts)
  • Price Point - $39.99 per month
  • Deductible - $100
  • Hold Period - Yes, 30 days

 

Product Highlights

  • 2 Central Air and 2 Central Heating units covered
  • Freon Cap - $10 per lb.

 

Other Items


·       Program comes with the normal Sears Home Warranty retail benefits: SYW Points, Sears Auto Discounts, and 2 PM Checks per year (1 AC, 1 Heat)

·       There are no options or add-ons included for SHW Central Protect.  Retention will not see any options or add-ons in TIMX

·       There is no discounted repair or other offer accompanying this program.  Retention will have no need for “Paid Call” collections activities.

 

SKU

Launch Date

Central Protect

Cellcode

Cellcode Description

Sales Channel

Offer

Central Protect- 2 Heating/2 Cooling

22-Apr-19

Price: 39.99
Plan:  26899

HVACONLYCP

HVAC ONLY 39.99 CP

TECH CHANNEL

None

 

 



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