Consumer Electronics Plan Upselling

Consumer Electronics Plan Upselling

Overview

Cinch offers a customer-focused protection plan that ensures complete parts and labor coverage for consumer electronics and entertainment products. This solution is designed to provide peace of mind and flexibility.

Customers can select the products they wish to cover, select their liability limits for claims and contracts, and opt for additional features like Accidental Damage from Handling (ADH) and 24/7 Tech Support.
Flexible plans depending on your customer's needs, ranging from $14.99 - $29.99.

This plan will be offered to customers with existing warranties; however, they will also see this as a 'stand-alone' offer.
Customers do not need a Cinch home warranty to purchase this coverage.

Talking Points

Introductory Statement


"Before you go, I wanted to check and see how many electronics you have in your home? This would include TVs, gaming systems, 
smartwatches, audio systems, laptops, and tablets, to name a few.

Most of the customers I speak with have between 15 and 20 products.

We have created a solution that can protect ALL of your eligible electronics for one low monthly fee - and that includes repairing or replacing your product as well as coverage for accidental damage. How does that sound to you?"

If the customer is not interested,  attempt to overcome the customer's objection (scroll to suggested rebuttals below).


If the customer still declines, THEN state:

"If you decide you want to learn more about this coverage, feel free to call us back."

Coverage Overview Statement


"Cinch is providing coverage on the electronics you currently own – with no restrictions on the age of the product, brand, original place of purchase, or quantity of devices. If you own an eligible product, it will be repaired or replaced under this plan for as little as $14.99 to $29.99 per month, plus the deductible, depending on the plan you choose."

Cell phones are excluded.

Explaining the Plans


"We have flexible plans depending on your needs.

Our Complete Home Plan covers your most common electronics – such as laptops, tablets, TVs, gaming systems, smart watches – PLUS desktop computers, home theater systems, media managers, as well as On-demand tech support AND accidental damage due to handling.


Our Essentials plan covers the most common electronics that are used daily by our customers.
If you do not need either On-Demand Tech Support OR Accidental Damage, then the Essentials plan may be for you.


It's super easy to use. Start a claim online or by phone.
Pay the deductible, and the covered item will be repaired or replaced if it’s a covered failure.
Every repair is backed by a 30-day workmanship guarantee, so you can feel secure knowing we stand behind our work. 

 

Plan Caps


"Our Consumer Electronics plans provide either $1,000 of protection per claim and $2,500 12-month aggregate limit, OR for only $5 more per month, you can DOUBLE the claim and aggregate limits to $2,000 per claim and $5,000 for the term. Which one works for you?"



Idea

 Remember, the customer did not call in with the intention to sign up for another warranty type.

IF you feel the customer has positively responded to your sales efforts, 
THEN move to using assumptive language and begin to close the sale.

Probing Questions/Building Value

Probing Questions


Rebuttals

How many devices do you currently use at home? (tablets, laptops, gaming systems, etc.).” 



“That’s perfect, because even with just a couple of devices, you’re still protecting the ones you use every day.
Plus, the plan doesn’t limit how many you can add—so if you bring in more devices later, they’re automatically covered.”

“Do you already have a warranty or protection plan on your current electronics?

“That’s great—but those plans usually only cover one device and expire after a year or two.
With this plan, you can cover all your devices, regardless of brand or age, under one monthly payment.
That way, you don’t have to juggle multiple warranties.”


Do you think it would bring peace of mind to know all your electronics are covered under one plan?

“That’s why this could be really helpful—most people don’t buy individual warranties because the costs add up.
But with this plan, you get protection for everything without worrying about extra expenses each time.”

“How do you usually protect your devices from accidental damage cases? 

 

“Of course—that’s what most of us do. But even when you’re careful, accidents happen.
A single cracked screen or water spill can cost more than a year of coverage. With this plan, you’re protected no matter what.”


"Do you normally buy extended warranties when purchasing new electronics?”

“I understand—a lot of people feel that way because store warranties are expensive and usually limited to one device.
What makes this plan different is that it covers all your electronics under one plan, including accidental damage that most manufacturers and extended warranties don’t.”

“If you could cover all your electronics for one low monthly cost, would that be helpful? 

“That makes sense—until something unexpected happens.
The nice part is you don’t have to think about it anymore.
You just know you’re covered, and that peace of mind alone makes it worth it.”

Assume the Sale

Let's start your enrollment today. Based on the type and number of your electronics, which coverage is best for you?" 

"Shall I go ahead and start the enrollment today so you can have all of your electronics covered?"

 If yes, THEN:

"Great! Do you need the accidental damage coverage included in our Complete Home plan? This plan also includes troubleshooting assistance when you need it."

 If no to complete home, THEN:

 "OK, we will enroll you in our Essentials plan."


Disclaimers

Verbal Agreement and Sales Closing

Alert
This script must be read BEFORE capturing payment details.
 


"<Customer name>, I'm happy you are choosing the <Essentials/Complete Home> coverage.

This is a separate enrollment requiring me to enter your payment method to complete the enrollment of month-to-month coverage.

 

You will receive your agreement within 7 to 10 business days and have 30 days to review your benefits at absolutely no cost and with no coverage.

 

You understand the monthly amount of <$XX.XX> plus applicable taxes will automatically be billed using the information you provide and will occur on [Billing Date].

Unless you call to cancel during that time, your coverage will begin automatically after the 30-day review period and will continue to bill monthly until you cancel. 

 
<Customer Name>, with the understanding of the billing terms I have read to you, do I have your approval to process your enrollment using your [debit/credit card account OR bank account] today?

Notes
GET AFFIRMATIVE YES


Enrollment Process

Before you enroll your customer into one of the Cinch Electronics plans, always perform an address search to verify they don't already have an electronics plan.

Enter 'CC' in the Find field to quickly access the Client ID for CCHS House Account for Financial Channel.



Select 'REF' for Referral as the Product Type: 



Select the appropriate Cell Code for the Electronics Essential Plan or Electronics Complete Home Plan. 

Select the correct plan from the Select a Plan drop-down. 



Once the plan is selected, you will see the effective date, contract number, and the plan's name: 


Documentation


Example Note
Action Taken: Reviewed CE Plans
Sales DetailsEnrolled Complete Home
PYMT DetailsCC $29.9
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