Retention Red Flag Policy

Retention Red Flag Policy

An eligible Retention sales call is when the customer indicates agreement to the sales activity and has a clear understanding of the activities being undertaken on their warranty. It is the responsibility of Retention Sales associates to use all available and ethical means to convince customers who would otherwise cancel their contract and no longer be a customer to remain active and express the intention to continue paying indefinitely for one of our plans. 

Commissionable sales activity occurs if an associate’s efforts lead the customer to continue with the warranty. It is necessary to confirm the sales activity applies to the warranty as outlined in this document.

Defined Activities

Save

  1. A call is considered a “save” if an Associate’s efforts lead the customer into keeping a home service plan active with us. 
  2. All saves must be confirmed with the customer during the call wrap-up.  Use of the sales scripting verbatim is mandatory. The red flag statement that made this an eligible save call must be included in the associate's save notation.

Cancellation

  1. Requests to cancel must be processed immediately upon request if they are authorized to take action on the warranty. Sales efforts must be enacted on interactions involving a request for cancellation or a clear implication of cancellation. Failure to process cancellations as requested will be considered an attempt to avoid the cancellation. Such activity will result in disciplinary action; up to and including termination.

Enrollment

  1. Requests to enroll in one of our warranty plans must be processed immediately upon request. It is the responsibility of the associate to determine the method in which the caller became aware of our plan to ensure adherence to the selection of client/cell codes process.
Info
Sales verification is completed on TS&R sales. Any sale deemed invalid will not be eligible for commission payout. Failure to use the sales scripting verbatim will deem a sale invalid and subject to removal from commission payouts. Invalid sales activity will incur disciplinary action; up to and including termination. 
 
In all cases, you must be reasonable with your judgment. Consent and a full understanding by the customer of the sales activity taking place is necessary. Sales scripting MUST be used on all sales calls and MUST be read verbatim. If you are unsure whether the activity is a defined sales activity, eligible or ineligible for commission or need clarification on proper dispositioning, please ask a Supervisor or Quality Assurance Specialist.

Additional Guidelines and Notes


Scenario


Actions


Unauthorized Users: Unable to make decisions on the warranty regarding staying active or cancelling.


If a client or individual not named on the warranty calls on behalf of a customer wishing to cancel, we will not take cancellation instructions from them. The authorized has to either come to the phone or call us back.

Sears Customers: If the caller is not listed on the warranty but indicates that they were the person who enrolled, follow the Sears Name Change Procedure by verifying the (last 4 digits of the Credit Card or Checking Account) and the amount drafted.

Once the information is verified,
update the name on the account.

The caller is now
authorized to make decisions on the account (update the account, make claims decisions, cancel, etc.).


The customer calls to speak to another representative.


The agent who receives the call must handle the customer’s request directly.

Even if retention efforts fail and the customer cancels, the current agent is responsible for completing the request.


The
Same Day Enrollment Error Cancellation Reason is designated for enrollments entered in error and same-day cancellations.

Sears Renewal Inactive Period Cancellation Reason should be used in the event a Sears customer calls to request non-renewal, but the account has already renewed and is in an inactive status


The Same Day Enrollment Error Cancellation reason can be used on the
next business day in the following scenario.

  1. An enrollment was entered close to the end of the business day, and there was no time left for the customer to call back to cancel (i.e., after 8:30 PM EST).


Failure to Cancel: A caller indicates they previously requested cancellation, non-renewal, or did not agree to the save/renewal.



The associate handling the current call should cancel the account

Notify their supervisor of the occurrence to review and remove the cancellation.

Idea
A save attempt is to be made on this call.



If the customer releases the call before completing the sales verification scripting.


Associates are to immediately call the customer back to complete the transaction and gain consent from the customer for the sales activity.

  1. If the customer fails to answer, the associate must document the warranty, indicating the outbound call was made, but there was no response.

    1. In the case of a save, the warranty CAN BE dispositioned as a Save.

    2. In the case of a cancellation, the warranty must be canceled.


Canceling as a Duplicate Warranty


Associates must completely review and probe to designate a warranty as a duplicate enrollment.

It is the associate’s responsibility to handle these situations thoroughly to maintain adherence to the sales activity process.

A warranty is considered a duplicate when both warranties offer the same coverage.
  1. If a customer has a Sears Master Protect Agreement (MPA), it is required to probe to determine what items are covered under their MPA.
  1. If the MPA covers ALL of the same items as our warranty, IT IS  a DUPLICATE.

  2. If the MPA does NOT cover all of the same items as our warranty, IT IS NOT   a DUPLICATE.

Example: A Sears MPA that covers only the washer and dryer is NOT a duplicate to the SHW. Retention efforts must take place to retain the customer in the SHW and not be handled as a duplicate.
If a customer calls in and requests cancellation, and your retention efforts fail, you MUST process the cancellation.

All activities that occurred during your call interaction with the customer are final.

 If you fail to retain the customer during your interaction, you are NOT ELIGIBLE for sales credit.



Info
It may be necessary to reach out to claims for additional information before flagging the Save.

Sales Confirmation Script

Thank you <Customer Name>! Do you have any other questions for me today?”

(If no other questions)
“Thank you <Customer Name>! Just to confirm, we will be keeping your <Product Name> Warranty active. <Monthly/Annually/3 Installments> billing will continue through your <Credit Card/Mortgage/Bank Account> at the rate of <Amount>. Is that ok?”

(Wait for a response)
Notes
A call is only considered a Save if you receive a clear and affirmative response from the customer.
Warning
If there are further questions, address the customer's questions and REPEAT the Sales Confirmation Script. 

Thank you, <Customer Name>! Just to confirm, we will be keeping your <Product Name> Warranty active. <Monthly/Annually/3 Installments> billing will continue through your <Credit Card/Mortgage/Bank Account> at the rate of <Amount>. Is that ok?”

(Wait for response)

If no further questions – Brand and close call.

“Thank you for calling Membership Service. Have a great day.”

Final Reminders:

TS&R sales activity is subject to the sales verification process.
  1. Any sale deemed invalid will not be eligible for commission payout.
  2. Failure to use the sales scripting verbatim will deem a sale invalid and removed from commission payouts.
  3. Requests to cancel must be processed immediately upon request.
  4. Failure to process cancellations as requested will be considered an attempt to avoid the cancellation.
Warning
Invalid sales activity and/or failure to process a requested cancellation will incur disciplinary action; up to and including termination.

In all cases, you must be reasonable with your judgment. Consent and a full understanding by the customer of the sales activity taking place are necessary.  

Sales scripting MUST be used on all sales calls and MUST be read verbatim. It is your responsibility to make sure that each warranty is accurately documented, and processes are followed for all interactions.

If you are unsure whether the activity is a defined sales activity, eligible or ineligible for a commission, or need clarification on proper dispositioning, please ask a Supervisor or Quality Assurance Specialist.  

Retention Red Flag Policy Job Aid

The attached job aids are a guide to identify eligible and ineligible save calls per red flag statements (cancellation requests or implications to cancel) and/or actions.

This job aid is not all-inclusive. You must be reasonable with your judgment. If you are unsure whether the call is eligible or ineligible, please ask a Supervisor or Quality Assurance Specialist. 
Notes
View attachments at the bottom of the page.


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