Non-Renewal Script
(Customer Name), the company (Cinch), like all organizations, review their business portfolio and make decisions to conduct business based on this. All businesses evaluate various factors when deciding to offer products or services in certain areas. Things such as the ability to provide a product or service at the level expected, operating costs or the given market’s needs. This is a standard practice for all businesses and I am sure, you would understand a business’ need to make these hard decisions.
As it is your right per the contract to discontinue the warranty, the company can exercise the same right. Decisions to not renew a warranty are taken very seriously and made in alignment with our business goals. At this time, the company has decided not to renew your warranty.
If no additional questions, proceed to wrap
up.
If additional questions: (Customer Name), we understand your concerns and want to ensure you that the decision to non-renew the warranty involved extensive consideration. At this time, the company has decided not to move forward with the renewal of your warranty in alignment with our business plan.
Wrap up: (Customer Name), we at (Cinch), apologize for any inconvenience this may have caused.
If still active: Your warranty is set to expire on (date), we would recommend using this time to seek coverage alternatives.