Cinch Home Services has partnered with DelPlaya who is an In-App marketing and analytics company to help us market our home service plans through our DTC channel.
DelPlaya (
www.delplaya.com) has been in business for over 10 years and is headquartered in Orlando, FL. They specifically target millennials who use mobile devices as primary entertainment/information sources, with 85% of activity occurring In-App. They have a presence within Apps like MyFitness Pal, AARP, etc.
Customers will click on the banner ad presented within the App they are using and will be taken to a Cinch landing page with a TFN. The customer can enroll online or through an inbound call.
All calls will be directed to ThinkDirect.
Click HERE to view all details.