For over 30 years, Cinch Real Estate has been working for millions of homeowners and tens of thousands of real estate professionals to make the process of buying, owning and selling real estate safer, as well as, more enjoyable, efficient and profitable.
In addition to selling home warranties under the Cinch Home Warranty name, we are also the warranty company behind many large national and regional private label or co-branded partnerships such as:
Cinch Real Estate serves two distinct groups of customers – both with different needs.
1. Realtor Clients: When our Realtor clients, with whom we are partnered, have a customer wanting to sell or buy a home they recommend the benefits of the Cinch Home Warranty. That’s our first customer.
2. Homeowner Customer: The homeowner customer is either in the process of selling their home or buying a new home. When a home closes, the buyer moves in, and our service contract (home warranty) helps make the cost of home ownership more manageable.
Account Executives (AEs) work with real estate Agents and Brokers (our clients) to provide information about our products and assist them with servicing their needs of their customers who are buying or selling their homes. AEs are responsible for:
· Building relationships with the Brokerage and the real estate Agents in each office (AEs have relationships with many real estate firms within their assigned regions/territories)
· Nurturing top Agents and supporting the growth of their business
· Managing the day-to-day client relationship and ensuring customer satisfaction
· Conducting training sessions with real estate Agents about our home warranty products and the benefits to both sellers and buyers
· Answering Agent and homeowner questions about warranty coverage
· Helping to resolve claims
· Attending Realtor® trade shows and events
· Each AE is ultimately responsible for achieving their quota of new home warranties in their sales territory and helping the company meet revenue targets.
Each AE covers a territory that can be as large as an entire state – Every day, they are on the road the road visiting their Realtor® clients and spend quite a lot of time in the car. It is critical that you get to know who our AEs are and support them in any way you can when they call or email us with requests for assistance.
When our realtor customers call for assistance – they call you! When a homeowner customer calls with a question or about their warranty or renewing, they call you!! You are a vital extension of our sales team and that’s why it is so important for you understand our business and how we all work together as a team to service and grow our business. Every single phone call that you answer is important!
· Win the Realtors® business
· Sales Managers Earn their business
· Account Executives (AE) work in the field to Build and Nurture relationships
We enroll new warranties in 4 ways:
Cinch's primary focus is CUSTOMER SATISFACTION and RETENTION. The goal is to keep customers coming back to us year after year to renew their warranty.
The
Cinch Marketing team has developed a detailed renewal solicitation campaign
that goes out to customers 45 days prior to their warranty expiration
date. This campaign is executed by email, direct mail and
telemarketing initiatives. There are approximately 6 touch
points in this campaign, all designed to encourage our customers to take action
and purchase our warranty for another year and subsequent
years. Many of them will call in to renew – you will be responsible
for taking theses calls. You will have an incentive plan (more
details on this later) for every renewal you process and you will be incentivized
to sign customers up for auto renewal as well as when you add options/additions
to their plans.
To ensure customer satisfaction and retention, training and quality observations/feedback of the Customer Solutions teams is on-going. It is our obligation to ensure that we continually exceed our customer's expectations for quality, value, convenience, service and satisfaction.