Appliance Buyline Online Purchase

Appliance Buyline Online Purchase

As part of the Appliance Buyline program, Cinch customers can shop using access to third-party Participating Merchants, such as GE and Whirlpool. This option is available when the homeowner is simply updating their home's kitchen and laundry appliances, although the appliances are functional with no failures to report.

The Appliance Buyline benefit is NOT included for:
  1. FPLES A/C RunSmart
  2. A/C Repair
  3. Freemium/HomeWork 800/Referral Assistant
  4. Line Protect product suites
  5. Sam's Club
  6. Sears Home Warranty products

Brands Offered Online

  1. Amana
  2. GE
  3. Gladiator
  4. Kitchen Aid
  5. Maytag
  6. Whirlpool Brands

Online Purchase Process

  1. The Appliance Buyline benefit information and instructions to access the website www.appliancebuyline.com are located in the Welcome Booklet.
  2. The Appliance Buyline self-service website www.appliancebuyline.com allows customers to initiate the email instructions for the Appliance Buyline access codes to GE and Whirlpool online discount stores.
    1. This self-service website is available for customers with an active warranty or warranty gold product.
    2. The customer initiates only 3-Steps to verify account information and receive the access codes.
    3. The process includes real-time customer telephone number and email address updates from the website to TIMX.
      1. When the customer enters or updates the email from the website, it does override the primary email in TIMX. The customer can also add multiple telephone numbers from the website and mark one as primary.
    4. The Customer Instruction email is simultaneously sent to the customer upon validation of the contract. The instruction is sent in HTML format in the body of the email.
  3. The Appliance Buyline Customer Instruction email can also be initiated in TIMX SCM/Warranty. This process is replacing the TIMX Claims Buyline request entry/procedures when the homeowner is simply updating their home's kitchen and laundry appliances.

Appliance Buyline Self-Service Website Requirements

  1. The online purchase option is available to homeowners enrolled in any active Cinch service program that offers the Appliance Buyline benefit. It is not available for:
    1. Inactive agreements to include, pre-loaded applications, verbal applications and properties pending closing.

      “<Customer Name>, at this time the program is available to customers with an active home service agreement. When you have closed on the property or when your agreement becomes active, please call us back and we will be happy to provide you full access to the Appliance Buyline.”

    2. A/C RunSmart, A/C Repair, Freemium/HomeWork 800/Referral Assistant and the Line Protect suites

      “<Customer Name, <Product Name> is a <type of coverage/service, i.e. A/C preventative maintenance, etc.> service, that includes benefits such as <list a few benefits>. It does not include a discount purchase option for home appliances.”

  2. A valid email address is required for:
    1. Cinch to send the homeowner the Welcome Instructions with the authorization access codes to the online stores.  
    2. The homeowner to register at the GE and Whirlpool online appliance store.
  3. Appliance purchases through the online stores are offered to the homeowner at various discounted pricing and promotions.
    1. In addition to the already discounted pricing, customers can take advantage of additional savings on select products when they shop the online stores.
      1. GE offers “Deals of Week”.
      2. Whirlpool provides various rotating specials on their clearance models “Loaded with Savings”. 
  4. Installation may be available during the online purchase. If installation is not available as part of the purchase through GE and Whirlpool, Cinch will provide a referral to our Service Partners upon the homeowner's request.
  5. The upgrade purchase option for a warranty-approved replacement option is processed by the Cinch purchasing department. Claim Credit Upgrade Purchase is not available through the online store. Refer to the Appliance Upgrade Purchase procedures.

Customer Email Instructions Via TIMX SCM/Warranty

There are no changes to the Upgrade/Claim Credit Purchase procedures. Do not send the customer the Buyline email instructions when a claim credit is being used towards the appliance purchase.
  1. Cinch’s Purchasing department will use TIMX Claims to research the request to provide the customer the best value through Cinch’s appliance supplier and distributor partnerships.
The TIMX SCM/Warranty process is the new internal procedure to initiate the email instructions to the homeowner when the following occurs:
  1. When the customer is enrolled in an active stand-alone maintenance (Weekendsaver, AC Guardian, etc.) or referral (Referral Assistant 24) product.
  2. The customer is requesting assistance when validation through the self-service website fails. The customer is provided the option to complete an online form to receive a follow-up or call the Appliance Buyline toll-free number at 1-800-475-9679.
    1. When the customer completes the online form, the Support Services team will receive the email notification to validate and process the request for the access codes.
    2. The calls received through the toll-free Appliance Buyline will be handled by Cinch’s Customer Service teams.
  3. The customer calls the toll-free number for assistance (ex. could not enter their information to go through the self-service validation).

TIMX SCM/Warranty System Process: Customer Email Instructions

There are no changes to the Upgrade/Claim Credit Purchase procedures. Do not send the customer the Buyline email instructions when a claim credit is being used towards the appliance purchase.
  1. From TIMX SCM/Warranty, search for the contract.
  2. Single click on the desired record from the results section.
  3. On the Enrollment Form, verify the name, property address, and email address.
  4. A valid email address is required.
    1. To record the email address, select the Menu Option icon and select Customer Maintenance.
    2. Apply the current process to add or update customer emails. All customer verification including edits must be done before initiating the welcome email.
  5. From the Enrollment Form, single click on the down arrow of the TIMX Navigation window.
  6. Single click Appliance Buyline from the list of values.
  7. The contract number and homeowner’s primary email address automatically display on the Appliance Buyline Email screen.
  8. Confirm the information and select the Send Email button.
  9. A confirmation pop-up message displays when the email is successfully processed. The system will also prompt a message if the required fields are incorrect.
  10. Select Ok to close the message window.
  11. On the Appliance Buyline Email screen select the Cancel button to close the screen.
  12. A system-generated note is recorded in the Communication History Log. Additional documentation is required, identifying who called, with explanation of the caller’s request and any instructions provided.  
  13. Notes entered in TIMX SCM/Warranty can be copied and pasted to TIMX Claims, using the Inquiry entry process.


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